"To Whom it May Concern" is about the anonymity of generic hospitality. I was sitting in a sandwich shop one day, looked up and saw basically the same sign, offering me in large, cursive letters these words.......thanking me (whoever I am) for............what, exactly? I wasn't sure, but I enjoyed the elegant assumption that I was a person worthy of gratitude, as was the next person, and the next. So I re-made the sign, but in letters that GLOWED! While I was making it, many people thought I was making it for the store I worked for, to hang outside. "Oh that's nice!" they'd say, a little unsure about WHY it was worth the time making it. I found that amusing, because the orignal sign made ME a little unsure, as well, but in a whole other way. We hear these words so many times in our day....they're more like packaging to the rest of our language than they are words of sincerity. Bubble wrap words. Words that insure the rest of what we have to say when dealing with matters of money or other expenditure.